Exclusive: Baidu search marketing this week, pushing the standard behavior of the fight against SEO
September 21 news sources, this week, Baidu will join the China Internet Association, the China Communications Standards Association, jointly released China's first "search marketing standards and norms," from the search engine marketing (SEM) professional knowledge and terminology, as well as the SEM steps include the preparation, implementation, post-evaluation sessions were standardized. It is reported that this standard after a year of preparation, the Internet Society, Communications Standards Association, participated in the standards throughout the proposal, review and revision. Bit Network (ChinaByte) 9 Yue 21 Reuters sources, Baidu will join this week, the China Internet Association, the China Communications Standards Association to jointly launch the first "search marketing standards and norms," from the search engine marketing (SEM) of the professional knowledge and terminology, as well as SEM's steps include the preparation, implementation, post-evaluation sessions were standardized. It is reported that this standard after a year of preparation, the Internet Society, Communications Standards Association, participated in the standards throughout the proposal, review and revision.
Bit network from Baidu insiders understand that, in addition to search marketing to standardize, the other a follow-up action is on the market for medium and small SEM company norms, through certification, system training, and enhance the area of normality. However, this qualification may not be mandatory, the industry chain participants can voluntarily choose whether to join the certification "coalition."
This can be seen as Baidu SEM for small and medium companies a "incorporate" action, but also be able to "attack" on those irrational phenomena.
In fact, parasitic on the search marketing for small and medium companies on the list goes on. From 2003 to 2009 years, SEM emerge once the field of SEM thousands of small companies, they have tens of thousands of SMEs "in the search engine how to more efficiently put into advertising" services. Especially from 2005 onwards, a large number of spam SEO agencies flooded, and many scattered SEO organizations to pursue the interests of research Bug search engines to improve your site rankings.
Speculation, Baidu's announcement accreditation standards and attempt to try to approach the aim is to hope that, through a "legal" search marketing standards, to eliminate many gray SEO irresponsible behavior. At the same time, Baidu also took the opportunity to enhance their search marketing industry chain of the right to speak.
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