Founded in 1921, this year coincides with Guccio Gucci just learn from experience overseas, return to his hometown, Italy, and in Florence opened its first replica watches shop. Florence, mainly the sale of handicrafts made with superior leather goods. In just few years, the Florence shop attracted many international customers with unique taste, which drives the success of an unprecedented rapid expansion of Gucci's business, and in 1938 in Rome, Via Condotti opening new branches. At the same time, Guccio Gucci set up Azienda Individuale Gucci, 1939 he was transferred to named Società Anonima Guccio Gucci. At first, Guccio's son, Aldo, Ugo, and Vasco have a small part of the company's shares. The fourth son Rodolfo was also to give up their career to join the family business. Guccio Gucci died in 1953 coincided with the company in the most prominent of the era, shop around overseas, Gucci's products have become the world's aristocratic favorites. Sixties and the seventies, the company began to experience a difficult period, the situation is worse in the early eighties. Rodolfo Gucci as the company's Chairman is only a short time Bianba business handed to his son Maurizio, and Maurizio, it began a restructuring of the company's business plan.
In 1989, Investcorp SA 1 to Bahrain as a base, while some businesses located in London and New York banks, the purchase Aldo Gucci and his descendants held 50% Gucci shares, Maurizio Gucci continued to own the remaining 50 % of the shares and continue to manage the company's operations. Four years later, in August 1993 when the Gucci's business is in a high-risk periods, Maurizio Gucci decided that all of the remaining 50% stake sold to Investcorp, and officially left the company. As good use of internal resources, Gucci in a short period of three years begins with the face of adversity to recover. Domenico De Sole and Tom Ford is an important figure in the company's transformation. De Sole in 1984 began managing Gucci American Inc., He is very familiar with the Breitling watches company's internal operations, and in 1995 was appointed as the Chairman of Gucci Group NV and operation of the Chief Executive Officer. Tom Ford was appointed creative director of Gucci and repositioning.
As the 1994 and 1995 financial data show strong revenue growth and future financial expectations, in October 1995, Investcorp decided to 48.2% stake in Gucci in New York and Amsterdam Stock Exchange, first-degree offering a great success. Investcorp in 5 months later, the remaining 51.8% stake in listed, complete reduction to the hands of the Gucci stake in the ownership of the Gucci into a decentralized company. November 24, 1997, Gucci Group acquired the international leading watch manufacturer and distributor of Severin Montres (now known as the Gucci Timepieces). Severin Montres owns Gucci franchise as long as 23 years.
Gucci's success has finally received formal recognition in 1998, the company received from the European Business Press Federation (UPEFE) selected from the 4,000 companies in the "European Company of the Year". This award reflects the outstanding Gucci's economic and financial performance, and the company's strategic deployment of rich and superior quality of management. March 1999 Gucci began to plan its strategic alliance with French background, Pinault-Printemps-Redoute (PPR) alliance, PPR also invest 290 million U.S. dollars in exchange for 40% of Gucci shares. This strategic partnership.
In the same year, Gucci Group NV also acquired the Yves Saint Laurent and the Sanofi Beauté (later known as YSL Beauté). Yves Saint Laurent Beauté By KAREN RICHARDSON expensive not only well-known perfumes and cosmetics, including Opium and Paris fragrance, brand Roger & Gallet, he also has a series of perfume brand franchise, such as Van Cleef & Arpels, Oscar de la Renta and Fendi. In 1999, Gucci Group NV also acquired a luxury Italian shoe company Sergio Rossi 70% of the control. In 2000, Gucci Group continued to expand its business through the acquisition of the same year, in May acquired Boucheron-one of the world have the most long history of jewelry, iwc watches and perfume brands. In December the same year, Gucci Group has also acquired the British fashion brand Alexander McQueen 51% stake in the world, but also acquired the headquarters in Geneva, the success of business in the U.S. market watches manufacturers Bédat & CO. In 2001, Gucci Group continued strategic acquisitions. Wei Qincha located in Italy (Vicenza)'s famous leather goods company Bottega Veneta signed a purchase agreement, officially acquired 66.7% of this company (later increased to 78.5%) of the controlling stake. Soon after, the Group announced an agreement with Stella McCartney, Stella McCartney co-development of the global brand name, and to concentrate mainly sell brand-name women's and accessories. The latest acquisition on July 6, 2001, is another French fashion brand Balenciaga. Gucci Group acquired the brand 91% of the shares, while the designer Nicholas Ghesquière holds the remaining stake.
With the Group's high fashion industry management knowledge and experience, generous and strong motivation, Gucci Group constantly expanding. To further enhance the Group's operational efficiency, in addition to Gucci brand, the Group is now focused on restructuring and re-launch of its part of the brand. In fact, Gucci has been throughout the Gucci Group to play a leading role in its 2002 turnover of more than 1.5 billion euros, while the Group's total turnover of 2.5 billion euros.
After three years, Gucci Group culminating in the September 10, 2001 reached an agreement with the French group LVMH, which is required to completely abandon the Gucci Group shares (LVMH in 1999, in the absence of open and fair to all shareholders to the prospectus of to try to win a controlling stake in the rolex watches company). Under the agreement, PPR committed to ensuring that all shareholders in March 2004 to $ 101.50 per share, shares of Gucci Group sold the Euro (the latter due to earnings per share in the $ 13.50 Euro relationship under which, PPR to sell shares priced at $ 85.52 per share, down from ). |
