the top of the world's best brands
Sit tight in the top of the world's best brands list is still Coca-Cola and the International Business Machines Corporation (IBM), but some automakers such as BMW AG, Toyota Automobile Company and Harley-Davidson motorcycle company's brand value has been lower than in the past.
The economic downturn also makes Cartier, Rolex, and the value of Armani and other luxury brands are affected. The McDonald's and Kellogg relatively inexpensive products such as the relative value of the brand has improved. Brand consulting firm pointed out that the reason may be increase in the proportion of consumers eating at home, in France, Champagne consumption has declined on the world's largest champagne maker Louis Vuitton Group's brand value declined by 2% last year.
Financial services compared to the value of the brand last year, has also been a severe blow. UBS lost 50% of brand value, ranking fell 31, Citibank's ranking fell 17.
Brand value, the highest gold content, the top ten technology companies mostly, IBM, Microsoft, Nokia and Google ranked second, respectively, three, five, seven. Chart corporate brand value fell for the first time, it is estimated this year, the brand value of 1.15 hundred trillion dollars, compared with same period last year fell by about 4.6%. (Editor: IGC)
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