the specter of China generally entangled with Google for several years

Localization, the specter of China generally entangled with Google for several years. Adjustments in the brain drain and products behind Google in China highlight the internal "localization" or "globalization" the contradiction between.

Kai-fu Lee left in September last year, Liu Yun and Yang Luo succession, followed by adjustment of Google China began quietly. "Now to put Google in China, a global Internet company back into time", the same year on December 7 Liu Yun told reporters, "We are not Google China, but Google in China".

Change in policy is obvious. About five years ago, and Kai-fu Lee, Wang Huainan and said the troika's Johnny Chou, Google founders Larry accepting - Page and Sergey - Sergey Brin interview, the question on how to enter China replied: "Local companies need to , product localization, and localization. "

"They strongly agree" with the Kai-fu Lee after as co-president of Google Greater China, Chou said. But last week the Chinese Shao Ning said to leave the Google proposal is not approved as a localization.

In any case, Google China is still the original structure have been working hard who ran to the localization: books, hot list, mobile search, question and answer and other products, but also with the Thunder, Maxthon, Jinshan, End of the World, etc. to cooperate. In addition to the continuous improvement of search quality, the company and even yourself from a typical Chinese name.

For Google China, adhere to the localization development strategy is not easy. Google China a few years to bring contribution of Google's revenue has been about 1%, also did not like most of the countries that has become the dominant market. While Google has emerged in China's internal review of the voices of the past, to the effect that they can not try to beat Baidu Baidu way.