Chanel handbags Marketing Plan
From the labeling into their own trade mark as to develop a new product, its head firmly around the following points:
1. Hold market share, to capture the market share for our company is more an advantage. It is because we have our own factories.
1. Stationed in well-known shopping centers, leveraging the trip.
2. Can be joined together engaged in the wholesale, franchise and wholesale property owners will increase the market share
3. Open Shop, Shop can open the power of the network at no cost to soldiers, to expand the product out of the region.
4. The expansion of the network through a number of test customers, network and Internet writers push hands, and constantly publicity. I believe Melatonin and California treasure to be sure MELANDERS
2. There are profits to be made, it not do too much to explain. Specific cost estimates depend on management and finance staff.
3. To promote brand awareness. This is to let people know the existence of your product, and interest in it. For example. You can compare the trend in a number of magazines and newspapers to advertise. To do a soft paper or a demo model.
4. A clear line, clear theme, loud names.
1.'s Mark has been finalized for the MELANDERS, I wonder if a Chinese name, or a direct reference to the Company: Shanghai Rui Hongxiang called Ruihong Xiang Industrial Co., Ltd., venture to suggest that if used on the use Hongxiang Do not use Ruihong Xiang, feeling less be easily replicable. to promote the name is very important. Alibaba wanted to compare enjoys popular support, while promoting the same ah not so good.
2. A clear theme, the company to locate fashion shopping, usually can, I think for the company to promote a better direction: tourists, students, white-collar workers and housewives.
About Travel Series: because the company's replica handbag for the canvas should be more strong. The journey of all things should be durable, while tourism is one of the scenery along the way, if the durable and stylish at the same time to achieve the purpose, coupled with high-end positioning, more easy to travel acceptable. oh, complemented by tourists are rich.
About Student Series: Student Well generally endorsed in the handbag where do all of this type can create a backpack and satchel, of course, have to Handbag. This trend will become the new campus popular and durable. Relative to the Tourism Series. Students are recommended in many series to do promotions.
With regard to white-collar family, group of people with money or not, nothing circulating in the office, fashion, trendy taste is the eternal theme. So it can be out of a series.
Housewife Series: housewife shopping can wave to make your shopping Liang together. This is all day shopping housewives, it is very good oh. Homemakers have decision-making power, coupled with this stuff pretty durable. I want to sell no problem.
5, aiming at the market, constant innovation. According to the market continue to develop training products to apply to market needs.
6, terminal markets, namely the stores, storefronts and well-known commercial super sales staff. Let the terminal know the company's philosophy, intentions and promotion of the crowd. This is very important. No matter how good the concept of customer do not see, are equal to 0. |
