Post Last Edit by admin2 at 22-11-2009 22:18
Swatch is the world's largest replica watches manufacturer, the next CEO Hai Yake contemplating would like to take the charm of NBA star Shaquille O'Neal in 1982 set off again, that kind of "plastic table trend."
The next CEO minded aspirations, vows to become the noble image of the plastic watch
Small Hai Yake is a Swatch (Swatch)'s next CEO, he is always staring at her wrist, others have become accustomed to see, and he not only not feel embarrassed, but also so very happy. People always want to know whether the Hai Yake his billionaire father, as the same, to the eight sets of wrist watches. It is an old Haiya Ke Haiya Ke's father and to the creation of Swatch flourish in the world. Small Hai Yake admitted, "I sometimes wear two or three hands." But as he took over the Swatch day draws near, a small Hai Yake often only wear a wholesale replica watches - the Swatch.<!--more-->
Legends Brand
People often unconsciously, in the Hai Yake make a comparison between the two father and son. Hai Yake is now 73 years old, but it is the legend so that a tiny piece of plastic Swatch watches, has swept the world since 1982, when the stage Fenmo date, Swatch in just two years had sold two million, sales of hot so many people in the surprise. With the constant mergers and growth of Swatch, the company is now the business has been transformed quite a bit, 45% of its sales and 60% of operating profits by more than 1500 U.S. dollars worth of expensive watches made of.
Main business has changed, but the watches through marketing to drive sales to this rule has not changed. At present, this task fell to a small Hai Yake's shoulders, he was about to take over the baton in the hands of the old Hai Yake play Swatch's CEO. Swatch is the world's largest watch manufacturer, in sales last year, up to 25 billion U.S. dollars, its covering of 18 watch brands, from the most inexpensive Flik Flak (only sell 30 U.S. dollars) to the most expensive Breguet Breguet (Top Model asking for 310,000 U.S. dollars) everything.
Son of a successor
Small Hai Yake going to do to his father to flourish? The answer is to the original experience of selling cheap watches to be improved transplanted into the body's top brands. Swatch unit Breguet (Breguet), Longines (Longines) and Omega (Omega) and other high-end luxury watch brands occupy a total of about 15% market share, second only to Rolex (Rolex), and Louis Vuitton ( LVMH) Group. Swatch small Hai Yake has felt in the luxury market should be also much to offer, is preparing to spend huge amounts of money for its top brands to open a series of extravagance of thereplica cartier watches store.
Small Hai Yake controversial plans to increase the promotion efforts of the Swatch brand, especially in the strong enemy buildings of the United States, where Guess and Fossil two major competitors are eyeing the position of the Swatch. Plastic Swatch brand watches the whole group now constitutes about 15% of the sales revenue and 10% of operating profit, but the brand's product cycle is now in decline stage. Small Hai Yake clearly understand that "now the single brand Swatch is a turning point. We can effortlessly successful in the toilet where the sale of their products, but it soon would have said, hey wait a minute, this is a cheap plastic watch, can be . "When the Swatch appeared at a number of discount stores, some designed to go high-end department store line quickly pulled from the shelves of the Swatch ..... . |
